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Srinivas K. Reddy

19 works· latest 2020· 3 institutionscluster: provisional

h-index17

i1017

Citations2,580

Works here19

Most cited in this library

Symbolic and functional positioning of brands1998 · 661 citations
Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales2013 · 408 citations
To Extend or Not to Extend: Success Determinants of Line Extensions1994 · 309 citations
The Impact of Brand Extension Introduction on Choice2001 · 289 citations
To Extend or Not to Extend: Success Determinants of Line Extensions1994 · 170 citations

Works

19 shown

Crowdfunding digital platforms: Backer networks and their impact on project outcomes

Social Networks·2020·2 authors

32citations

Real-Time Inbound Marketing: A Use Case for Digital Banking

Elsevier eBooks·2017·3 authors·chapter

23citations

Digital Transformation and Value Creation: Sea Change Ahead

NIM Marketing Intelligence Review·2017·2 authors·Open access

151citations

Coca-Cola’s ‘eKOCool’ Solar Cooler: Innovation to empower women retailers in rural India

Singapore Management University Institutional Knowledge (InK) (Singapore Management University)·2016·2 authors·other

0citations

Made in India: Cisco reroutes innovation

Emerald Emerging Markets Case Studies·2014·2 authors

1citations

Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales

Decision Support Systems·2013·

Spillover effects of ingredient branded strategies on brand choice: A field study

Marketing Letters·2011·3 authors·Open access

72citations

The Impact of Brand Extension Introduction on Choice

Journal of Marketing·2001·3 authors

289citations

Exploring the Determinants of Broadway Show Success

Journal of Marketing Research·1998·3 authors

143citations

Symbolic and functional positioning of brands

Journal of Consumer Marketing·1998·2 authors·Open access

661citations

SPOT: Scheduling Programs Optimally for Television

Management Science·1998·3 authors·Open access

57citations

The Evolution and Antecedents of Transformational Advertising: a Conceptual Model

ACR North American Advances·1996·3 authors

27citations

To Extend or Not to Extend: Success Determinants of Line Extensions

Journal of Marketing Research·1994·3 authors

309citations

To Extend or Not to Extend: Success Determinants of Line Extensions

Journal of Marketing Research·1994·3 authors

170citations

Effects of Ignoring Correlated Measurement Error in Structural Equation Models

Educational and Psychological Measurement·1992·1 author·Open access

91citations

Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Journal of the Operational Research Society·1990·2 authors

22citations

Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons

Journal of Advertising Research·1987·2 authors·Open access

21citations

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Journal of Marketing·1986·2 authors·Open access

49citations

Marketing channels: Relationships and performance

Singapore Management University Institutional Knowledge (InK) (Singapore Management University)·1986·1 author·book·Open access

54citations