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Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons
5 references·3 citing·29 second hop
Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)Resistance to the Adoption of Advertising…Innovations of and in Organizations (2020)Innovations of and in Organiz…Health Care Advertising: Consumer vs. Physician Attitudes (1979)Health Care Advertising: Cons…The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups (1978)The Advertising of Fees and S…How the Legal Profession Views Legal Service Advertising (1978)How the Legal Profession View…Advertising in the Professions: The Critical Issues (1977)Advertising in the Profession…Advertising Creative Practitioners on the Value of Advertising Education: An Overview (2005)Advertising Creative Practiti…Content and Strategy in the Entry-Level Advertising Portfolio (1998)Content and Strategy in the E…Advertising Field Experience and Experiential Learning (1992)Advertising Field Experience …Marketing Professional Services (1977)The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services (1986)What is a professional service? A conceptual review and bi‐national investigation (2000)The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review (2022)Advertising Principles and Practice (1948)Contemporary Advertising (1984)Creative strategy in advertising (1985)Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace (2007)A Philosophy of Advertising Education (1955)Advertising Education (1984)A Chronicle of Higher Education (2017)The Effect of Advertising on the Price of Eyeglasses (1972)Consumer Response to Advertisements for Legal Services: An Empirial Analysis (1980)Referrals between professional service providers (1987)The marketization of accountancy (2015)The Impact of IMC on Advertising and Public Relations Education (1998)Women and Journalism (2004)Account Management and the Changing Advertising Landscape (2008)Differentiation and Integration in Complex Organizations (1967)The Management of Innovation (1994)The Knowledge-Creating Company (1995)The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies (1997)An Integrated Model of Information Systems Adoption in Small Businesses (1999)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Factors Affecting the Acceptability of Advertisements among Professionals (1988)Advertising Expenditures by Professionals: An Exploratory Investigation of Dental Practitioners (1990)Research note: marketing accounting services (1995)The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment (1983)Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services (1985)
this work references cited by second hop

References

  • 2020Innovations of and in Organizations829 cited
  • 1979Health Care Advertising: Consumer vs. Physician Attitudes60 cited
  • 1978How the Legal Profession Views Legal Service Advertising51 cited
  • 1977Advertising in the Professions: The Critical Issues40 cited
  • 1978The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups39 cited

Cited by

  • 1998Content and Strategy in the Entry-Level Advertising Portfolio13 cited
  • 2005Advertising Creative Practitioners on the Value of Advertising Education: An Overview11 cited
  • 1992Advertising Field Experience and Experiential Learning9 cited

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