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How the Legal Profession Views Legal Service Advertising · Study

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ArticleHow the Legal Profession Views Legal Service Advertising

Terence A. Shimp1978

Article1978

How the Legal Profession Views Legal Service Advertising

Terence A. Shimp · Robert F. Dyer

51 citations·0/0 files stored·Journal of Marketing

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Legal Education and Practice Innovations Marketing and Advertising Strategies Legal Systems and Judicial Processes

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1983The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment 1987Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons 1988Factors Affecting the Acceptability of Advertisements among Professionals 1985Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services 1985Professionalism and Attorney Attitudes Toward Legal Service Advertising 1983An experimental inquiry into the effects of the amount of information, attributed source of the information and situational context on perceived risk in the selection of an attorney

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Year1978

Typearticle

Published1978-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations51

Files0 public / 0

ShelfLegal Education and Practice Innovations

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doi10.1177/002224297804200314

openalex_workW2335238784

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