SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Robert F. Dyer · Study

Home/Author

Robert F. Dyer

10 works· latest 1992· 1 institutionscluster: provisional

h-index9

i109

Citations1,019

Works here10

74

76

77

78

87

91

92

Most cited in this library

Group decision support with the Analytic Hierarchy Process1992 · 587 citations
An analytic approach to marketing decisions1991 · 111 citations
Decision Support for Media Selection Using the Analytic Hierarchy Process1992 · 60 citations
A Longitudinal Study of Corrective Advertising1978 · 60 citations
The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation1974 · 55 citations

Works

10 shown

Group decision support with the Analytic Hierarchy Process

Decision Support Systems·1992·2 authors

587citations

Decision Support for Media Selection Using the Analytic Hierarchy Process

Journal of Advertising·1992·3 authors

60citations

An analytic approach to marketing decisions

·1991·2 authors

111citations

An Integrated Design for Personal Computers in the Marketing Curriculum

Journal of the Academy of Marketing Science·1987·1 author

16citations

How the Legal Profession Views Legal Service Advertising

Journal of Marketing·1978·2 authors

51citations

A Longitudinal Study of Corrective Advertising

Journal of Marketing Research·1978·2 authors

60citations

Enhancing the Role of Marketing Research in Public Policy Decision Making

Journal of Marketing·1977·2 authors

25citations

Applications of the QNormative BeliefQ Technique For Measuring the Effectiveness of Deceptive and Corrective Advertisements

ACR North American Advances·1977·2 authors

0citations

An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children

Journal of Consumer Research·1976·3 authors

54citations

The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation

Journal of Marketing·1974·2 authors

55citations