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An Integrated Design for Personal Computers in the Marketing Curriculum · Study

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ArticleAn Integrated Design for Personal Computers in the Marketing Curriculum

Robert F. Dyer1987

Article1987

An Integrated Design for Personal Computers in the Marketing Curriculum

16 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Management and Marketing Education Accounting Education and Careers Information Systems Education and Curriculum Development

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1983Building effective decision support systems 19831983 AMA educators' proceedings 19841984 AMA educators' proceedings

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1995Computer technology and the marketing organization 1997Technological teaming as a marketing strategy 1990Microcomputer Usage in Marketing Departments of Fortune 500 Firms: What Should Marketing Students Study?

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Year1987

Typearticle

Published1987-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations16

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1007/bf02723398

openalex_workW4230049286

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