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1984 AMA educators' proceedings · Study

Book1984 AMA educators' proceedings

Russell W. Belk1984

Book1984

1984 AMA educators' proceedings

Russell W. Belk

58 citations·0/0 files stored·American Marketing Association eBooks

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Management and Marketing Education Marketing and Advertising Strategies Health and Medical Education

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2005Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance 2001The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence 2014The dynamics of networked power in a concentrated business network 1989“Hollowing-out” of U.S. multinationals and their global competitiveness 1995Measuring the sources of marketing channel power: A comparison of alternative approaches 2000A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift 1997Managing business-to-business marketing relationships in consulting engineering firms 1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom

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Year1984

Typebook

Published1984-01-01

VenueAmerican Marketing Association eBooks

Languageen

Citations58

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ShelfManagement and Marketing Education

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