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1984 AMA educators' proceedings
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  • 2005Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance254 cited
  • 2001The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence155 cited
  • 2014The dynamics of networked power in a concentrated business network74 cited
  • 1989“Hollowing-out” of U.S. multinationals and their global competitiveness72 cited
  • 1995Measuring the sources of marketing channel power: A comparison of alternative approaches67 cited
  • 2000A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift57 cited
  • 1997Managing business-to-business marketing relationships in consulting engineering firms55 cited
  • 1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom46 cited
  • 2001Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs36 cited
  • 1989Positioning models in marketing: Toward a normative-integrated model31 cited
  • 2000Déterminants of In‐store Information Search Stratégies Pertaining to a Christmas Gift Purchase30 cited
  • 1987Correlates of Franchisee Satisfaction: The Case of Saudi Car Dealers30 cited
  • 1996Research on service quality evaluation: evolution and methodological issues

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28 cited
  • 1996Service quality: The construct, its dimensionality and its measurement25 cited
  • 1999Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online23 cited
  • 1989The forecasting accuracy of market share models using predicted values of competitive marketing behavior23 cited