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Issues on the Use of “Client” Projects in Marketing Education · Study

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ArticleIssues on the Use of “Client” Projects in Marketing Education

Frederic B. Kraft1991

Article1991

Issues on the Use of “Client” Projects in Marketing Education

Frederic B. Kraft · Phillips W. Goodell

42 citations·0/0 files stored·Marketing Education Review

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Management and Marketing Education Problem and Project Based Learning Business and Management Studies

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1989Teaching and the Case Method 1987Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course 1990The Project Approach to Teaching the Capstone Marketing Course 1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom

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2013Connecting industry and supply chain management education: exploring challenges faced in a SCM consultancy module 1997Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits 2019Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure 2011Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projects 2012A Tutorial Guide About How to Manage a Client-Financed Project 2021Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations 2024Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses 2018Project-Based Strategic Management Education: A Client Perspective on Key Challenges

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Details

Year1991

Typearticle

Published1991-04-01

VenueMarketing Education Review

ISSN-L1052-8008

Languageen

Citations42

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1080/10528008.1991.11488317

openalex_workW2565273674

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