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Issues on the Use of “Client” Projects in Marketing Education

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References

1989Teaching and the Case Method650 cited
1987Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course50 cited
1990The Project Approach to Teaching the Capstone Marketing Course47 cited
1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom46 cited

Cited by

2013Connecting industry and supply chain management education: exploring challenges faced in a SCM consultancy module42 cited
1997Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits27 cited
2019Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure26 cited
2011Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projects24 cited
2012A Tutorial Guide About How to Manage a Client-Financed Project21 cited
2021Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations21 cited
2024Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses18 cited
2018Project-Based Strategic Management Education: A Client Perspective on Key Challenges17 cited
2016Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats

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15 cited

2019Client projects: Student attitudes, learning outcomes, and project evaluations14 cited

2017An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives11 cited

2010Ensuring Success for Client-Based Projects: An Advertising Course Case Study8 cited

2021Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses7 cited