A Tutorial Guide About How to Manage a Client-Financed Project

Gary L. Clark · Michael E. King · Iksu Jurn

21 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education and Employability Problem and Project Based Learning

Abstract

Today’s marketing instructors are faced with the challenge of improving their students’ soft skills to prepare them for today’s business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on how to implement a specific type of client-based project, (i.e., a client-financed project, CFP). The article also discusses the challenges faced by clients, faculty, and students who participate in a CFP. Finally, clients’ and students’ attitudes about the benefits of participating in a CFP are discussed.

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1993The Transition 2004Action Learning in Higher Education: an investigation of its potential to develop professional capability 1999Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?2004Achieving Marketing Curriculum Integration: A Live Case Study Approach 2003Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course 2005Five Principles for Workable Client-Based Projects: Lessons from the Trenches 1985Client-Sponsored Projects: Bridging the Gap between Theory and Practice 2009A Case Study of Teaching Marketing Research Using Client-Sponsored Projects

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2021Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations 2021The Impact of Live Cases on Student Skill Development in Marketing Courses 2024Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses 2019Client projects: Student attitudes, learning outcomes, and project evaluations

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