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A Tutorial Guide About How to Manage a Client-Financed Project

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Cited by

2021Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations

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21 cited

2021The Impact of Live Cases on Student Skill Development in Marketing Courses18 cited

2024Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses18 cited

2019Client projects: Student attitudes, learning outcomes, and project evaluations14 cited

2017A Survey of Research in Field-Based Education: A Summary of Process, Best Practices, and Lessons Learned12 cited

2017An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives11 cited