An Exploratory Examination of Teaching Styles Currently Employed in Marketing Education: Developing a Typology and its Implications for Marketing Students

Scott Roach · Mark W. Johnston · Joseph F. Hair

39 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Evaluation of Teaching Practices Learning Styles and Cognitive Differences

Abstract

The state of marketing education has been discussed a great deal in the discipline. Unfortunately, very few empirical studies have examined the actual perceptions of marketing academicians. To better understand these perceptions, a study was conducted that examined the interaction of individual differences in marketing faculty and instructional style. Results propose an "instructional style typology" consisting of three distinct types of teaching approaches. In addition, the results suggest individual differences do not seem to have a major influence on method of teaching.

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1986Aging and the Quality of Faculty Job Performance 1988Master Teaching: Pursuing Excellence in Marketing Education 1991Marketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom

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