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An Exploratory Examination of Teaching Styles Currently Employed in Marketing Education: Developing a Typology and its Implications for Marketing Students

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References

1986Aging and the Quality of Faculty Job Performance61 cited
1988Master Teaching: Pursuing Excellence in Marketing Education57 cited
1991Marketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)54 cited
1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom46 cited

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1999Selecting Instructional Technology Media for the Marketing Classroom39 cited
1996Teaching Methodologies Used in Basic Marketing: An Empirical Investigation31 cited
1999The Effects of Team Size in a Marketing Simulation31 cited
2012Positive Psychology and Digital Games: The Role of Emotions and Psychological Flow in Serious Games Development29 cited
2019Customer relationship management technology: bridging the gap between marketing education and practice27 cited
2006Photoessays in the Teaching of Marketing19 cited
2004Making Marketing Principles Tangible: Online Auctions as Living Case Studies12 cited
2012An Experiential Exercise in Service Environment Design10 cited
2007Designing Executive Education Curricula to Fit the Professional Development Continuum: The Case of Advertising and Public Relations Practitioners in Australia6 cited

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