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ArticleComputer technology and the marketing organization

David J. Good1995

Article1995

Computer technology and the marketing organization

David J. Good · Robert W. Stone

36 citations·0/0 files stored·Journal of Business Research

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Corporate Governance and Management Information Technology Governance and Strategy Competitive and Knowledge Intelligence

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1977Estimating Nonresponse Bias in Mail Surveys 1984Upper Echelons: The Organization as a Reflection of Its Top Managers 1990The Effect of a Market Orientation on Business Profitability 1971Industrial Market Structure and Economic Performance.1985How information gives you competitive advantage 1990The Effect of a Market Orientation on Business Profitability

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Year1995

Typearticle

Published1995-11-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations36

Files0 public / 0

ShelfCorporate Governance and Management

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doi10.1016/0148-2963(94)00118-x

openalex_workW1515625369

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