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Computer technology and the marketing organization
16 references·0 citing·44 second hop
Computer technology and the marketing organization (1995)Computer technology and the marketing org…Toward a General Theory of Competitive Rationality (1992)Toward a General Theory of Co…A Model of Marketing Knowledge Use within Firms (1992)A Model of Marketing Knowledg…Sustaining IT Advantage: The Role of Structural Differences (1991)Sustaining IT Advantage: The …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…A Theory of the Effects of Advanced Information Technologies on Organizational Design, Intelligence, and Decision Making (1990)A Theory of the Effects of Ad…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Determinants of Success for Computer Usage in Small Business (1988)Determinants of Success for C…Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Marketing's Role in the Imple…How information gives you competitive advantage (1985)How information gives you com…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Upper Echelons: The Organizat…The Utilization Process: A Conceptual Framework and Synthesis of Empirical Findings (1982)The Utilization Process: A Co…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Industrial Market Structure and Economic Performance (1971)Industrial Market Structure a…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The information system as a competitive weapon (1984)IT competency and firm performance: is organizational learning a missing link? (2003)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)External Control of Organizations: Resource Dependence Perspective (2011)The social psychology of organizing (1969)The Social Psychology of Organizations. (1979)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)American Economic Review (2019)Judgment under Uncertainty: Heuristics and Biases (1975)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Organizational Learning: The Contributing Processes and the Literatures (1991)Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory (1994)10 Sociomateriality: Challenging the Separation of Technology, Work and Organization (2008)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Electronic markets and electronic hierarchies (1987)Towards a dynamic theory of strategy (1991)Value creation in E‐business (2001)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1984Upper Echelons: The Organization as a Reflection of Its Top Managers10,217 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1985How information gives you competitive advantage4,441 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1990A Theory of the Effects of Advanced Information Technologies on Organizational Design, Intelligence, and Decision Making1,150 cited
  • 1991Sustaining IT Advantage: The Role of Structural Differences915 cited
  • 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
  • 1988Determinants of Success for Computer Usage in Small Business703 cited
  • 1992Toward a General Theory of Competitive Rationality699 cited
  • 1992A Model of Marketing Knowledge Use within Firms696 cited
  • 1982

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The Utilization Process: A Conceptual Framework and Synthesis of Empirical Findings
684 cited
  • 1971Industrial Market Structure and Economic Performance682 cited
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