An analytic approach to marketing decisions

Robert F. Dyer · Ernest H. Forman

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Multi-Criteria Decision Making Decision Support System Applications Strategic Planning and Analysis

Abstract

The need for decision support systems in marketing framework for decision making the evolution of marketing decision support systems - review of major components of an MDSS MDSS for the choice phase - level three - decision analysis approaches an overview of the analytic hierarchy process underpinnnings of AHP and advanced AHP/EC applications situation analysis planning market strategy evaluation and control.

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