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An analytic approach to marketing decisions
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  • 2021Analytical Hierarchy Process (AHP)41 cited
  • 2005Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model39 cited
  • 1996Model for market segments evaluation and selection36 cited
  • 1995Computer technology and the marketing organization

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36 cited
  • 2020Perceived Export Performance: A Contingent Measurement Approach34 cited
  • 2015Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry26 cited