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Make it Simple
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Make it Simple (1998)Make it SimpleValue creation through mass customization : an empirical analysis of the requisite strategic capabilities (2013)Value creation through mass c…Educational change in Southeast Asia (1998)Educational change in Southea…Customer Preferences, Supply-Chain Costs, and Product-Line Design (1998)Customer Preferences, Supply-…Brands, brand managers, and the management of brands : where to next? (1997)Brands, brand managers, and t…The Measurement of Observer Agreement for Categorical Data (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes (2021)The Fifth Discipline (1990)The end of the nation state: the rise of regional economies (1995)Intellectual capital: The new wealth of organizations (1998)Conceptualizing teacher leadership in a Chinese, policy-driven context: a research agenda (2012)Transformation of roles and responsibilities of principals in times of change (2015)Contextualization of critical thinking in sub-Saharan Africa: A systematic integrative review (2021)Stability in Competition (1929)Monopoly and product quality (1978)Stability in Competition (1990)Distributing a Product Line in a Decentralized Supply Chain (2012)Design and Pricing of Discretionary Service Lines (2017)Promoting sustainability of automotive products through strategic assortment planning (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Reengineering the corporation: A manifesto for business revolution (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Turning competitive advantage into customer equity (2000)Characteristics of marketing organisation in the New Zealand financial services sector (2003)Future of the brand management structure in FMCG (2007)
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  • 1998Educational change in Southeast Asia76 cited
  • 1998Customer Preferences, Supply-Chain Costs, and Product-Line Design31 cited
  • 1997Brands, brand managers, and the management of brands : where to next?19 cited
  • 2013Value creation through mass customization : an empirical analysis of the requisite strategic capabilities8 cited

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