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Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance

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2005Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries17 cited
2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry

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15 cited

2023Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry11 cited