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The Influence of Brand Awareness and Brand Image on Purchase Decision (Study on Aqua Consumers in Administrative Science Faculty Brawijaya University Class of 2013)

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
2009Manajemen Pemasaran Jilid 288 cited

Cited by

2021Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness12 cited
2020BRAND IMAGE MEMEDIASI HUBUNGAN E-COMMERCE DENGAN KEPUTUSAN PEMBELIAN KONSUMEN11 cited
2021Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada)8 cited
2021A Review of Determinant Factors that Affect Consumer Purchase Decision and Satisfaction Literature8 cited
2020The Effect of Brand Image and Service Quality on The Decision to Choose With Word of Mouth as Mediation Variable at Prof. Dr. Tabrani Hospital Pekanbaru7 cited
2023Impact of Social Media Quality and Brand Awareness on Purchase Decision Mediated by Role of Brand Image6 cited

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