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- 1991The theory of planned behavior90,729 cited
- 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
- 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
- 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
- 1995Understanding Information Technology Usage: A Test of Competing Models8,810 cited
- 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior14,353 cited
- 1989What Constitutes a Theoretical Contribution?4,164 cited
- 1992Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication3,083 cited
- 1993The productivity paradox of information technology2,508 cited
- 1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model12,227 cited
- 1996Paradox Lost? Firm-Level Evidence on the Returns to Information Systems Spending2,114 cited
- 1999Are Individual Differences Germane to the Acceptance of New Information Technologies?2,105 cited
- 1997Personal Computing Acceptance Factors in Small Firms: A Structural Equation Model11,667 cited
- 2001Extending the technology acceptance model1,099 cited
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