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Foreign women in Japanese television advertising
16 references·0 citing·34 second hop
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References

  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1976Individualism and Collectivism6,058 cited
  • 1959The Silent Language3,464 cited
  • 1936MEMORANDUM FOR THE STUDY OF ACCULTURATION2,674 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1994Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants795 cited
  • 1976Japanese Patterns of Behavior750 cited
  • 1977Japanese Patterns of Behavior686 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising432 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1993Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis350 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited

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  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
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