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Managing the service economy : prospects and problems : essays commissioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, Wharton School, University of Pennsylvania
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Managing the service economy : prospects and problems : essays commissioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, Wharton School, University of Pennsylvania (1985)Managing the service economy : prospects …Productivity and Effectiveness in Service Firms (1984)Productivity and Effectivenes…Distribution in Great Britain and North America. (1962)Marketing Intangible Products and Product Intangibles (1981)Non-academic service quality: comparative analysis of students and faculty as users (2012)Marketing Productivity Analysis (2014)
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  • 1984Productivity and Effectiveness in Service Firms29 cited

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