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ChapterMarketing Productivity Analysis

Unknown author2014

Chapter2014

Marketing Productivity Analysis

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120 citations·0/0 files stored·Routledge eBooks

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Marketing and Advertising Strategies Efficiency Analysis Using DEA Business, Education, Mathematics Research

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2002Seven Barriers to Customer Equity Management 2002Performance benchmarking and strategic homogeneity of Indian banks 2002Measures of Marketing Success:2010Measuring marketing performance: a review and a framework 1996Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages 2009Marketing strategy and marketing performance measurement system: Exploring the relationship 1982A survey of sales management practices 2006Measures of marketing performance: a comparative study from Spain

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Year2014

Typechapter

Published2014-09-15

VenueRoutledge eBooks

Languageen

Citations120

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4324/9781315761497-15

openalex_workW570525778

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