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Marketing Productivity Analysis
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Marketing Productivity Analysis (2014)Marketing Productivity AnalysisMarketing performance assessment systems and the business context (2013)Marketing performance assessm…An expanded model of marketing performance (2011)An expanded model of marketin…Measuring marketing performance: a review and a framework (2010)Measuring marketing performan…Marketing strategy and marketing performance measurement system: Exploring the relationship (2009)Marketing strategy and market…Linking Marketing Efforts To Financial Outcome: an Exploratory Study in Tourism and Hospitality Contexts (2009)Linking Marketing Efforts To …Measures of marketing performance: a comparative study from Spain (2006)Measures of marketing perform…Measures of Marketing Success: A Comparison Between China and the United Kingdom (2003)Measures of Marketing Success…Seven Barriers to Customer Equity Management (2002)Seven Barriers to Customer Eq…Performance benchmarking and strategic homogeneity of Indian banks (2002)Performance benchmarking and …Measures of Marketing Success: (2002)Measures of Marketing Success:A summary of thinking on measuring the value of marketing (2001)A summary of thinking on meas…Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages (1996)Controlling for Observed and …Productivity Versus Relative Efficiency in Marketing: Past and Future? 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  • 2002Seven Barriers to Customer Equity Management174 cited
  • 2002Performance benchmarking and strategic homogeneity of Indian banks131 cited
  • 2002Measures of Marketing Success:118 cited
  • 2010Measuring marketing performance: a review and a framework108 cited
  • 1996Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages104 cited
  • 2009Marketing strategy and marketing performance measurement system: Exploring the relationship102 cited
  • 1982A survey of sales management practices97 cited
  • 2011An expanded model of marketing performance65 cited
  • 2006Measures of marketing performance: a comparative study from Spain65 cited
  • 1994Productivity Versus Relative Efficiency in Marketing: Past and Future?58 cited
  • 2013Marketing performance assessment systems and the business context56 cited
  • 1980Can Your Marketing Planning Procedures be Improved?52 cited
  • 1982Are You Overadvertising?46 cited
  • 2001A summary of thinking on measuring the value of marketing35 cited
  • 2009Linking Marketing Efforts To Financial Outcome: an Exploratory Study in Tourism and Hospitality Contexts

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34 cited
  • 2003Measures of Marketing Success: A Comparison Between China and the United Kingdom33 cited