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Customer equity management as formative second-order construct · Study

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ArticleCustomer equity management as formative second-order construct

Manfred Bruhn2008

Article2008

Customer equity management as formative second-order construct

Manfred Bruhn · Dominik Georgi · Karsten Hadwich

150 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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References

1994Qualitative Data Analysis: An Expanded Sourcebook 1998Basics of qualitative research : techniques and procedures for developing grounded theory 1977Estimating Nonresponse Bias in Mail Surveys 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 2001Index Construction with Formative Indicators: An Alternative to Scale Development 1991Conventional wisdom on measurement: A structural equation perspective.1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance

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2012Using mixed methods designs in the Journal of Business Research, 1990–2010 2014The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments 2018Transgenerational entrepreneurship around the world: Implications for family business research and practice 2011Website performance and behavioral consequences: A formative measurement approach

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2007Managing Customer Relationshipschapter · 15 shared references 2004Customer equity: Making marketing strategy financially accountablearticle · 13 shared references 2006Marketing Models of Service and Relationshipsarticle · 12 shared references 2013A marketing view of the customer value: Customer lifetime value and customer equityarticle · 12 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 11 shared references 2010Customer assets and customer equity: Management and measurement issuesarticle · 11 shared references

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Year2008

Typearticle

Published2008-03-06

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations150

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jbusres.2008.01.016

openalex_workW2084890134

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2011

Multi-dimensional analysis of perceived switching costs

2013Effects of customer equity drivers on customer loyalty in B2B context

2009Reflective and formative metrics of relationship value: A commentary essay

2018Exploring the impact of the level of absorptive capacity in technology development firms