References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
• 1982Country-of-Origin Effects on Product Evaluations1,819 cited
• 1999A review and meta-analysis of country-of-origin research1,603 cited
• 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
• 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
• 2007Country image and consumer-based brand equity: relationships and implications for international marketing520 cited
• 1999Country of origin: A competitive advantage?375 cited
• 2000Treating the Nation as a Brand: Some Neglected Issues308 cited
• 2005Country-of-origin effects in consumer processing of advertising claims232 cited
• 2002The knowing nose: the role of knowledge in wine expertise192 cited
• 2008Taste or reputation: what drives market prices in the wine industry? Estimation of a hedonic model for Italian premium wines143 cited
• 2012Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues