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Marketing in New Ventures: Theory and Empirical Evidence · Study

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ArticleMarketing in New Ventures: Theory and Empirical Evidence

Marc B. Gruber2004

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Articlegreen2004

Marketing in New Ventures: Theory and Empirical Evidence

169 citations·0/0 files stored·Schmalenbach Business Review

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Entrepreneurship Studies and Influences Marketing and Advertising Strategies Business Strategies and Innovation

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References

2019Diffusion of Innovations 1 1991Exploration and Exploitation in Organizational Learning 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 2011External Control of Organizations: Resource Dependence Perspective 1921Risk, Uncertainty and Profit 1959The Science of "Muddling Through"1990The Effect of a Market Orientation on Business Profitability 1994The Management of Innovation

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2008Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses 2011Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances 2013Trademarks and venture capital valuation 2006New ventures based on open innovation an empirical analysis of start-up firms in embedded Linux 2018From fragile to agile: marketing as a key driver of entrepreneurial internationalization 2012The effect of entrepreneurial marketing on outcome goals in SMEs

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Year2004

Typearticle

Published2004-04-01

VenueSchmalenbach Business Review

ISSN-L1439-2917

Languageen

Citations169

Files0 public / 0

ShelfEntrepreneurship Studies and Influences

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doi10.1007/bf03396691

openalex_workW1528875559

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2009Strategic management and entrepreneurship: Friends or foes?

2009History, theory and evidence of entrepreneurial marketing – an overview