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Marketing in New Ventures: Theory and Empirical Evidence
16 references·16 citing·34 second hopsampled
Marketing in New Ventures: Theory and Empirical Evidence (2004)Marketing in New Ventures: Theory and Emp…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1External Control of Organizations: Resource Dependence Perspective (2011)External Control of Organizat…The Sources of Innovation (2007)The Sources of InnovationValue creation in E‐business (2001)Value creation in E‐businessWhat is strategy (2000)What is strategyMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Building Strong Brands (1995)Building Strong BrandsThe Management of Innovation (1994)The Management of InnovationExploration and Exploitation in Organizational Learning (1991)Exploration and Exploitation …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Technological Discontinuities and Organizational Environments (1986)Technological Discontinuities…Structural Inertia and Organizational Change (1984)Structural Inertia and Organi…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Competition and Entrepreneurship (1974)Competition and Entrepreneurs…The Science of "Muddling Through" (1959)The Science of "Muddling Thro…Risk, Uncertainty and Profit (1921)Risk, Uncertainty and ProfitAnalysing e-entrepreneurial intention from the theory of planned behaviour: the role of social media use and perceived social support (2023)Analysing e-entrepreneurial i…How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany (2020)How entrepreneurs build brand…Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size (2020)Effects of entrepreneurial ma…Does entrepreneurs’ psychology affect their business venture success? Empirical findings from North Africa (2020)Does entrepreneurs’ psycholog…From fragile to agile: marketing as a key driver of entrepreneurial internationalization (2018)From fragile to agile: market…Small but attractive: Dimensions of new venture employer attractiveness and the moderating role of applicants' entrepreneurial behaviors (2017)Small but attractive: Dimensi…Trademarks and venture capital valuation (2013)Trademarks and venture capita…The effect of entrepreneurial marketing on outcome goals in SMEs (2012)The effect of entrepreneurial…The reciprocal and non-linear relationship of sustainability and financial performance (2011)The reciprocal and non-linear…Identification of domains for a new conceptual model of strategic entrepreneurship using the configuration approach (2011)Identification of domains for…Employer Brand Building for Start-Ups: Which Job Attributes Do Employees Value Most? (2011)Employer Brand Building for S…Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances (2011)Absorptive Capacity and Firm …Strategic management and entrepreneurship: Friends or foes? (2009)Strategic management and entr…History, theory and evidence of entrepreneurial marketing – an overview (2009)History, theory and evidence …Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses (2008)Leveraging Family-Based Brand…New ventures based on open innovation an empirical analysis of start-up firms in embedded Linux (2006)New ventures based on open in…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Prospect theory: An analysis of decision under risk (1988)Toward a knowledge‐based theory of the firm (1996)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)The myopia of learning (1993)Managing Legitimacy: Strategic and Institutional Approaches (1995)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)RISK, UNCERTAINTY, AND DIVERGENCE OF OPINION (1977)Entrepreneurial discovery and the competitive market process: an Austrian approach (2000)Gender Differences in Preferences (2009)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Organizational Information Requirements, Media Richness and Structural Design (1986)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Planning in the Face of Power (1982)Green Cities, Growing Cities, Just Cities?: Urban Planning and the Contradictions of Sustainable Development (1996)Big Questions in Public Network Management Research (2001)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2019Diffusion of Innovations 137,320 cited
  • 1991Exploration and Exploitation in Organizational Learning21,910 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 2011External Control of Organizations: Resource Dependence Perspective14,181 cited
  • 1921Risk, Uncertainty and Profit9,962 cited
  • 1959The Science of "Muddling Through"8,490 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1994The Management of Innovation7,253 cited
  • 1984Structural Inertia and Organizational Change7,243 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1986Technological Discontinuities and Organizational Environments6,124 cited
  • 2000What is strategy5,834 cited
  • 2001Value creation in E‐business5,565 cited
  • 2007The Sources of Innovation5,098 cited
  • 1974Competition and Entrepreneurship5,009 cited
  • 1995Building Strong Brands4,432 cited

Cited by

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2008Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses392 cited
  • 2011Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances302 cited
  • 2013Trademarks and venture capital valuation221 cited
  • 2006New ventures based on open innovation an empirical analysis of start-up firms in embedded Linux186 cited
  • 2018From fragile to agile: marketing as a key driver of entrepreneurial internationalization169 cited
  • 2012The effect of entrepreneurial marketing on outcome goals in SMEs162 cited
  • 2009Strategic management and entrepreneurship: Friends or foes?132 cited
  • 2009History, theory and evidence of entrepreneurial marketing – an overview130 cited
  • 2017Small but attractive: Dimensions of new venture employer attractiveness and the moderating role of applicants' entrepreneurial behaviors123 cited
  • 2020Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size116 cited
  • 2011Identification of domains for a new conceptual model of strategic entrepreneurship using the configuration approach112 cited
  • 2011The reciprocal and non-linear relationship of sustainability and financial performance79 cited
  • 2011Employer Brand Building for Start-Ups: Which Job Attributes Do Employees Value Most?65 cited
  • 2020How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany58 cited
  • 2023Analysing e-entrepreneurial intention from the theory of planned behaviour: the role of social media use and perceived social support57 cited
  • 2020Does entrepreneurs’ psychology affect their business venture success? Empirical findings from North Africa53 cited