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Globalisation and sports branding: the case of Manchester United

9 references·16 citing·45 second hop

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2011International sport marketing: practical and future research implications132 cited
2009Corporate citizenship in football: delivering strategic benefits through stakeholder engagement121 cited
2010Building global football brand equity85 cited
2010England expects: English newspapers’ narratives about the English football team in the 2006 World Cup81 cited
2008The internationalisation of a sports team brand: the case of European soccer teams53 cited
2009

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Internationalisation and sport branding strategy: a French perception of the Big Four brands

47 cited

2020How deep is your love? Brand love analysis applied to football teams40 cited

2016The effects of perceived CSR, pride, team identification, and regional attachment: the moderating effect of gender34 cited

2014When totems beget clans: The brand symbol as the defining marker of brand communities32 cited

2020Sport brands' attraction factors and international fans30 cited

2015Spectator-based sports team reputation: scale development and validation29 cited

2009The dynamics of brand equity, co-branding and sponsorship in professional sports28 cited

2011The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students26 cited

2018Perceived competitive advantage of soccer clubs: a study based on the resource-based view26 cited

2019Brand capabilities in English Premier League clubs24 cited

2020The Tweet Heard Round the World: Daryl Morey, the NBA, China, and Attribution of Responsibility22 cited