A conceptual approach to classifying sports fans

Kenneth A. Hunt · Terry Bristol · R. Edward Bashaw

420 citations0/0 files storedJournal of Services Marketing

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Sports, Gender, and Society Consumer Behavior in Brand Consumption and Identification Sport and Mega-Event Impacts

Abstract

Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and dysfunctional. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the totality of fan behavior. The usefulness of the typology is demonstrated by offering specific segmentation strategies for each classification. Finally, directions for future research are presented.

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References

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