Choice, Rating, and Ranking: Framing Effects with Different Response Modes

Anton Kühberger · Patricia Gradl

54 citations0/0 files storedJournal of Behavioral Decision Making

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Decision-Making and Behavioral Economics Economic and Environmental Valuation Experimental Behavioral Economics Studies

Abstract

ABSTRACT In a typical risky choice framing task, people have to choose among two options, which are either positively or negatively framed. Choices in the two framing conditions are then compared. However, different preferences between the conditions can be due to changes in the evaluation of the single constituent options or due to specific processes triggered by the choice task. In order to clarify the source of the framing effect, we investigate the effect with different response modes: choice, rating, and ranking. The rating and ranking findings indicate that what is commonly called a risky choice framing effect is actually a framing effect that changes the evaluation of only the riskless option, although there is little or no effect on the risky option. According to these findings, risky choice framing might be construed as a process of attribute framing, which is independent of risk preference in choice contexts. Copyright © 2011 John Wiley & Sons, Ltd.

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References

1981The Framing of Decisions and the Psychology of Choice 1984Choices, values, and frames.1998All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects 1988Contingent weighting in judgment and choice.1971Reversals of preference between bids and choices in gambling decisions.1998The Influence of Framing on Risky Decisions: A Meta-analysis 2005Information leakage from logically equivalent frames 1993Reasons for Framing Effects

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