Developing an Ethics of Youth Media Production Using Media Literacy, Identity, & Modality

Abstract

Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students not currently enrolled in formal media literacy education to three types of video messages: an advertisement, a public relations message, and a news report. Students did not exhibit nuanced understandings of message purpose or sender in any of the three types of messages, and had particular difficulty distinguishing public relations and news messages. These results suggest a media literacy curriculum addressing distinctions between media formats, with emphasis on analysis of message intent and point of view, is needed.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 22 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.