The Paradox of the Mobile Internet: Acceptance of Gadgets and Rejection of Innovations

Ann Malene Fogelgren-Pedersen, Christian Jelbo, Kim Viborg Andersen

2003-01-01articleJournal of the Association for Information Systems16 citationsgreen

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Technology Adoption and User Behaviour Technology Use by Older Adults Innovation Diffusion and Forecasting

Abstract

Using the decomposed theory of planned behavior (DTPB), this paper addresses the drivers and inhibitors for end-consumer use of the mobile Internet.Qualitative interviews with 15 adopters who themselves classify them as adopters of the mobile Internet, indicates that the adoption of the innovative parts beyond voice and SMS is evolving slowly despite a high penetration rate of mobile phones (70%) and substantial amount invested in the mobile area.Larger displays, change in key boards, and improved convergence with other technologies are highlighted as the key areas that needs improvements.

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