The Influence of Product Variety on Brand Perception and ChoiceJonah A. Berger, Michaela Draganska, Itamar Simonson2006-01-01articleMarketing Science291 citationsgreenNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing InfluenceConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 291 citations exist upstream.References1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.1981The Role of Market Forces in Assuring Contractual Performance1993The Adaptive Decision Maker1974Advertising as Information2000When choice is demotivating: Can one desire too much of a good thing?1998Constructive Consumer Choice Processes2000When choice is demotivating: Can one desire too much of a good thing?Cited by2015Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products2008Variety, Vice, and Virtue: How Assortment Size Influences Option Choice2011Product portfolio architectural complexity and operational performance: Incorporating the roles of learning and fixed assets2013A dual‐system framework to understand preference construction processes in choice2012Choosing Here and Now versus There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences2015Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type2017Product variety management and supply chain performance: A capability perspective on their relationships and competitiveness implications2012Information Technology and Trademarks: Implications for Product Variety