S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Jonah A. Berger · Study
Home
/
Author
Jonah A. Berger
42 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-2669-8211
Works
42 shown
Consumer insights from text analysis
Journal of Consumer Psychology
·
2023
·
3 authors
·
Open access
7
citations
What Holds Attention? Linguistic Drivers of Engagement
Journal of Marketing
·
2023
·
3 authors
·
Open access
96
citations
Wisdom from words: The psychology of consumer language
Consumer Psychology Review
·
2022
·
2 authors
35
citations
Marketing insights from text analysis
Marketing Letters
·
2022
·
10 authors
40
citations
What Holds Attention? Linguistic Drivers of Engagement
SSRN Electronic Journal
·
2022
·
3 authors
·
preprint
·
Open access
15
citations
Using natural language processing to understand people and culture.
American Psychologist
·
2021
·
2 authors
103
citations
How quantifying the shape of stories predicts their success
Proceedings of the National Academy of Sciences
·
2021
·
3 authors
·
Open access
78
citations
How Concrete Language Shapes Customer Satisfaction
Journal of Consumer Research
·
2020
·
2 authors
·
Open access
190
citations
Trickle-Round Signals: When Low Status Is Mixed with High
Journal of Consumer Research
·
2019
·
2 authors
85
citations
Uniting the Tribes: Using Text for Marketing Insight
Journal of Marketing
·
2019
·
6 authors
741
citations
Does Time of Day Affect Variety-Seeking?
Journal of Consumer Research
·
2018
·
4 authors
115
citations
Are Atypical Things More Popular?
Psychological Science
·
2018
·
2 authors
82
citations
How Self-Control Shapes the Meaning of Choice
Journal of Consumer Research
·
2017
·
2 authors
43
citations
Does Presentation Order Impact Choice After Delay?
Topics in Cognitive Science
·
2016
·
1 author
30
citations
The science of sharing and the sharing of science
Proceedings of the National Academy of Sciences
·
2014
·
2 authors
·
Open access
153
citations
Word of mouth and interpersonal communication: A review and directions for future research
Journal of Consumer Psychology
·
2014
·
1 author
1,466
citations
When Identity Marketing Backfires: Consumer Agency in Identity Expression
Journal of Consumer Research
·
2014
·
2 authors
183
citations
Broadcasting and Narrowcasting: How Audience Size Affects What People Share
Journal of Marketing Research
·
2014
·
2 authors
361
citations
When, Why, and How Controversy Causes Conversation
Journal of Consumer Research
·
2013
·
2 authors
·
Open access
241
citations
Communication Channels and Word of Mouth: How the Medium Shapes the Message
Journal of Consumer Research
·
2013
·
2 authors
384
citations
From Karen to Katie
Psychological Science
·
2012
·
4 authors
41
citations
Visual Influence and Social Groups
Journal of Marketing Research
·
2012
·
3 authors
82
citations
Decision Quicksand: How Trivial Choices Suck Us In
Journal of Consumer Research
·
2012
·
2 authors
·
Open access
53
citations
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
Journal of Consumer Research
·
2012
·
3 authors
·
Open access
362
citations
How Attribute Quantity Influences Option Choice
Journal of Marketing Research
·
2012
·
2 authors
·
Open access
76
citations
What Makes Online Content Viral?
Journal of Marketing Research
·
2011
·
2 authors
3,175
citations
What Drives Immediate and Ongoing Word of Mouth?
Journal of Marketing Research
·
2011
·
2 authors
663
citations
Arousal Increases Social Transmission of Information
Psychological Science
·
2011
·
1 author
·
Open access
599
citations
Can Losing Lead to Winning?
Management Science
·
2011
·
2 authors
216
citations
Food, sex and the hunger for distinction
Journal of Consumer Psychology
·
2011
·
2 authors
35
citations
Subtle Signals of Inconspicuous Consumption
Journal of Consumer Research
·
2010
·
2 authors
·
Open access
597
citations
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Marketing Science
·
2010
·
3 authors
·
Open access
659
citations
How adoption speed affects the abandonment of cultural tastes
Proceedings of the National Academy of Sciences
·
2009
·
2 authors
·
Open access
127
citations
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Journal of Consumer Research
·
2008
·
3 authors
·
Open access
261
citations
Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.
Journal of Personality and Social Psychology
·
2008
·
2 authors
·
Open access
548
citations
Contextual priming: Where people vote affects how they vote
Proceedings of the National Academy of Sciences
·
2008
·
3 authors
·
Open access
211
citations
Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
Journal of Consumer Research
·
2008
·
2 authors
·
Open access
212
citations
Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Journal of Marketing Research
·
2008
·
2 authors
242
citations
When the Same Prime Leads to Different Effects
Journal of Consumer Research
·
2007
·
2 authors
·
Open access
129
citations
Where Consumers Diverge from Others: Identity Signaling and Product Domains
Journal of Consumer Research
·
2007
·
2 authors
·
Open access
1,322
citations
The Influence of Product Variety on Brand Perception and Choice
Marketing Science
·
2006
·
3 authors
·
Open access
291
citations
Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas
Cognitive Science
·
2005
·
2 authors
·
Open access
96
citations