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Marketing insights from text analysis

Jonah A. Berger, Grant M. Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Webb Luangrath, Sarah G. Moore, Gideon Nave +2 more

2022-06-10articleMarketing Letters40 citationsclosed

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Computational and Text Analysis Methods Topic Modeling Sentiment Analysis and Opinion Mining

Abstract

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Citations in this library

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References

1988Development and validation of brief measures of positive and negative affect: The PANAS scales.

2025Advances in Consumer Research

2009The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods

1997Dimensions of Brand Personality

2011What Makes Online Content Viral?

2019Uniting the Tribes: Using Text for Marketing Insight

2017Automated Text Analysis for Consumer Research

2010The Contentiousness of Markets: Politics, Social Movements, and Institutional Change in Markets

Cited by

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2022Determining the Validity of Large Language Models for Automated Perceptual Analysis

2025Enotourist satisfaction: A multidimensional approach

Details

Year2022

Typearticle

VenueMarketing Letters

Languageen

Files0 public / 0

Identifiers

doi10.1007/s11002-022-09635-6

openalex_workW4281940264

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