Article2009

This is PR : the realities of public relations

Doug Newsom · Judy VanSlyke Turk · Dean Kruckeberg

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Public Relations and Crisis Communication Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

1. PR Roles and Responsibilities. 2. PR's Origins and Evolution. 3. Research: Planning, Processes and Techniques. 4. Publics and Public Opinion. 5. Theoretical Underpinnings for PR. 6. PR Ethics and Responsibilities. 7. PR and the Law. 8. Strategic Management in PR Practice. 9. Communication Channels and Media. 10. Tactics and Techniques: Details That Make PR Strategy Work. 11. Campaigns. 12. Crisis and Credibility.

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