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Toward a normative social media theory for public relations · Study

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ArticleToward a normative social media theory for public relations

Michael L. Kent2019

Article2019

Toward a normative social media theory for public relations

Michael L. Kent · Chaoyuan Li

142 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Digital Marketing and Social Media Media and Digital Communication

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References

1963The Structure of Scientific Revolutions 1964Understanding Media: The Extensions of Man 1996The Structure of Scientific Revolutions 2018MANAGING PUBLIC RELATIONS 1966Language as Symbolic Action 1997Social presence as a predictor of satisfaction within a computer‐mediated conferencing environment 2002Toward a dialogic theory of public relations 1998Building dialogic relationships through the world wide web

Cited by

2021Value co-creation and social media at bottom of pyramid (BOP)2020Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations 2022A decade of social media in public relations research: A systematic review of published articles in 2010–2020 2021Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication 2021Public responses to nonprofit social media messages: The roles of message features and cause involvement

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Year2019

Typearticle

Published2019-11-21

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations142

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2019.101857

openalex_workW2991111299

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