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What Kids Buy and Why · Study

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ArticleWhat Kids Buy and Why

Unknown author2000

Article2000

What Kids Buy and Why

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61 citations·0/0 files stored·Journal of Consumer Marketing

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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2013The Impact of Violent Humor on Advertising Success: A Gender Perspective 2002Appeals in television advertising: A content analysis of commercials aimed at children and teenagers 2012Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods 2007The disempowering empowerment of children's consumer “choice”2017Promoting toddlers’ vegetable consumption through interactive reading and puppetry 2001Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children

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Year2000

Typearticle

Published2000-07-01

VenueJournal of Consumer Marketing

ISSN-L0736-3761

Languageen

Citations61

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1108/jcm.2000.17.4.358.3

openalex_workW1529612020

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