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What Kids Buy and Why
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What Kids Buy and Why (2000)What Kids Buy and WhyPromoting toddlers’ vegetable consumption through interactive reading and puppetry (2017)Promoting toddlers’ vegetable…The Impact of Violent Humor on Advertising Success: A Gender Perspective (2013)The Impact of Violent Humor o…Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods (2012)Use a Rabbit or a Rhino to Se…The disempowering empowerment of children's consumer “choice” (2007)The disempowering empowerment…Appeals in television advertising: A content analysis of commercials aimed at children and teenagers (2002)Appeals in television adverti…Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children (2001)Paternalism, Limited Paternal…Marketing Research (1970)Kids as Customers: A Handbook of Marketing to Children (1992)Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability (1997)Market research ethics: New practices but no new ideas (2024)The Theory of Social and Economic Organization. (1948)The Strength of Weak Ties (1973)The cultural biography of things: commoditization as process (1986)The Missing Child in Consumption Theory (2008)How can food become fun? Exploring and testing possibilities … (2010)Empowering senior citizens via third places: research driven model development of seniors ' empowerment and social engagement in social places (2013)Theories of adolescence (1962)Countering Children’s Sedentary Lifestyles (2005)Do children's cognitive advertising defenses reduce their desire for advertised products? (2009)Development and Persuasion Understanding: Predicting Knowledge of Persuasion/Selling Intent From Children's Theory of Mind (2015)Developmental Social Psychology: From Infancy to Old Age (2020)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review (2015)The sweet smell of advertising: the essence of matching scents with other ad cues (2017)How cartoon characters and claims influence children’s attitude towards a snack vegetable – An explorative cross-cultural comparison between Indonesia and Denmark (2020)Early Intervention and Language Development in Children Who Are Deaf and Hard of Hearing (2000)What Makes Online Content Viral? (2011)Explaining the use and effects of humour in advertising: an evolutionary perspective (2017)Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes (2019)The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn? (2019)Jokes and their Relation to the Unconscious 1905 (2024)Accelerating language development through picture book reading. (1988)A picture book reading intervention in day care and home for children from low-income families. (1994)Answering the Call for a Standard Reliability Measure for Coding Data (2007)
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  • 2013The Impact of Violent Humor on Advertising Success: A Gender Perspective77 cited
  • 2002Appeals in television advertising: A content analysis of commercials aimed at children and teenagers58 cited
  • 2012Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods48 cited
  • 2007The disempowering empowerment of children's consumer “choice”44 cited
  • 2017Promoting toddlers’ vegetable consumption through interactive reading and puppetry29 cited
  • 2001Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children12 cited

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