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ANALISA PENGARUH BRAND ACTIVATION TERHADAP PEMBENTUKAN BRAND COMMUNITY PADA PT ISM BOGASARI FLOUR MILLS
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,837 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,728 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2002Building Brand Community2,661 cited
  • 2014Teknik Praktis : Riset Komunikasi1,581 cited
  • 2007Understanding customer experience.1,295 cited
  • 2003Development and Validation of a Brand Trust Scale906 cited
  • 2002Tribal marketing892 cited
  • 2002When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices557 cited
  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

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522 cited
  • 1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations486 cited
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