SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Factors affecting decision-making in South African sport sponsorships · Study

ThesisFactors affecting decision-making in South African sport sponsorships

Van Heerden2002

Thesis2002

Factors affecting decision-making in South African sport sponsorships

Van Heerden · Cornelius Hendrik

22 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Sport and Mega-Event Impacts

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 22 citations exist upstream.

References

2022Business Research Methods 2000Marketing management: analysis. planning. implementation and control 1985Problems and Strategies in Services Marketing 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1995Relationship marketing: Bringing quality, customer service and marketing together 1998An International Review of Sponsorship Research 1979Retail Management: A Strategic Approach 1992Basic Marketing: A Global-managerial Approach

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2007Leveraging Associations: The Promotion of Cultural Sponsorshipsarticle · 14 shared references 1999Sports Sponsorship Evaluation: A Behavioural Analysisarticle · 12 shared references 2012Evolving priorities in sponsorship: From media management to network managementarticle · 10 shared references 1999Sponsorship: An Evaluation of Management Assumptions and Practicesarticle · 9 shared references 1997‘Ring Ring’: Visual Pun or Passing Off?article · 9 shared references 2012The image management function of sponsorshiparticle · 9 shared references

Details

Year2002

Typethesis

Published2002-11-07

Languageen

Citations22

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

openalex_workW1530372813

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.