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Factors affecting decision-making in South African sport sponsorships
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Factors affecting decision-making in South African sport sponsorships (2002)Factors affecting decision-making in Sout…Business Research Methods (2022)Business Research MethodsMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Sports Marketing: A Strategic Perspective (1998)Sports Marketing: A Strategic…An International Review of Sponsorship Research (1998)An International Review of Sp…Sponsorship: From Management Ego Trip to Marketing Success (1996)Sponsorship: From Management …Principles and Practice of Marketing (1996)Principles and Practice of Ma…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Marketing Management and Strategy (1994)Marketing Management and Stra…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …Exploiting Niches Using Relationship Marketing (1992)Exploiting Niches Using Relat…Basic Marketing: A Global-managerial Approach (1992)Basic Marketing: A Global-man…Global Marketing Management (1989)Global Marketing ManagementProblems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Retail Management: A Strategic Approach (1979)Retail Management: A Strategi…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)The New Public Governance? 1 (2006)American Economic Review (2019)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Climate strength: a new direction for climate research. (2002)Stakeholder Theory: The State of the Art (2010)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)The criteria for successful services brands (2003)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Information quality benchmarks (2002)Oslo Manual (2005)Corporate Social Responsibility in Developing Countries (2009)An Assessment of the Mall Intercept as a Data Collection Method (1985)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Role of electronic trust in online retailing (2007)Switching barriers in consumer markets: an investigation of the financial services industry (2001)Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1] (2003)Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites (2006)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)
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References

  • 2022Business Research Methods10,949 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
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  • 1979Retail Management: A Strategic Approach567 cited
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  • 1992Exploiting Niches Using Relationship Marketing464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
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  • 1992The 4P Classification of the Marketing Mix Revisited447 cited
  • 1996Principles and Practice of Marketing424 cited
  • 1996Sponsorship: From Management Ego Trip to Marketing Success

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