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ArticleInternal market orientation

Ian N Lings2002

Article2002

Internal market orientation

381 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Employee Performance and Motivation

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1979The Social Psychology of Organizations.1996The Behavioral Consequences of Service Quality 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents

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2011How organizational learning affects a firm's flexibility, competitive strategy, and performance 2005Internal-market orientation and its measurement 2007Internal branding: Exploring the employee's perspective 2009Employee Based Brand Equity: A Third Perspective 2008The notion of internal market orientation and employee job satisfaction: some preliminary evidence 2014

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Details

Year2002

Typearticle

Published2002-10-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations381

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0148-2963(02)00274-6

openalex_workW1518043063

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Internal market orientation, market capabilities and learning orientation

2012The brand management system and service firm competitiveness

2011The impact of internal marketing on commercial banks' market orientation