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Internal-market orientation and its measurement · Study

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ArticleInternal-market orientation and its measurement

Spiros P. Gounaris2005

Article2005

Internal-market orientation and its measurement

Spiros P. Gounaris

356 citations·0/0 files stored·Journal of Business Research

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Innovation and Knowledge Management Marketing and Advertising Strategies Organizational Management and Innovation

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References

1951Coefficient Alpha and the Internal Structure of Tests 1988On the Evaluation of Structural Equation Models 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1991Structural Equations with Latent Variables.1979A Paradigm for Developing Better Measures of Marketing Constructs 1992Measuring Service Quality: A Reexamination and Extension 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications

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2009The impact of internal and external market orientations on firm performance 2014Internal market orientation, market capabilities and learning orientation 2009Internal market orientation and its influence on organisational performance 2010Internal market orientation and market‐oriented behaviours 2008Antecedents of internal marketing practice: some preliminary empirical evidence 2016

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2008The notion of internal market orientation and employee job satisfaction: some preliminary evidencearticle · 43 shared references 2008Antecedents of internal marketing practice: some preliminary empirical evidencearticle · 25 shared references 2010Internal‐market orientation: a misconceived aspect of marketing theoryarticle · 17 shared references 2009Internal marketing impact on business performance in a retail contextarticle · 16 shared references 2014Internal market orientation: An empirical research in hotel sectorarticle · 13 shared references 2010Integrating internal customer orientation, internal service quality, and customer orientation in the banking sector: an empirical studyarticle · 12 shared references

Details

Year2005

Typearticle

Published2005-12-10

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations356

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/j.jbusres.2005.10.003

openalex_workW2042201565

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The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship

2017Enhancing firm performance through internal market orientation and employee organizational commitment

2013An assessment of innovativeness in KIBS: implications on KIBS' co-creation culture, innovation capability, and performance