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The Communication Effects of Provocation in Print Advertising

16 references·16 citing·44 second hopsampled

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References

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1993Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response174 cited
1986Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements173 cited
1990Female nudity in print advertising: An analysis of gender differences in arousal and Ad response161 cited

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1983

The Communication Effects of Controversial Sexual Content in Television Programs and Commercials

157 cited

1986Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model144 cited

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