Mixité sociale et choix modal : importance des dimensions symboliques dans l’attrait des transports collectifs

Abstract

Our understanding of transport mode choice is largely based upon functional attributes, such as travel time, cost or accessibility. It is important, however, to also look at symbolic and affective attributes. Indeed, one of the main differences between mass transit and private car use is strongly symbolic: public transport compels users to confront social diversity. Given a hypothetical choice between those modes, 200 residents of the Parisian region were asked five times to evaluate (measuring usage intention on a six point scale: −3 meaning never and +3 meaning always, with no neutral point) the attractiveness of bus versus car-based transport, according to relative travel time and bus users’ population type. The results show that the symbolic dimension (the social mix) strongly contributes to the desirability of a transport mode, as does the functional dimension (travel time).

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