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PENGARUH KETIDAKPUASAN KONSUMEN DAN KARAKTERISTIK KATEGORI PRODUK TERHADAP KEPUTUSAN PERPINDAHAN MEREK DENGAN KEBUTUHAN MENCARI VARIASI SEBAGAI VARIABEL MODERASI
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PENGARUH KETIDAKPUASAN KONSUMEN DAN KARAKTERISTIK KATEGORI PRODUK TERHADAP KEPUTUSAN PERPINDAHAN MEREK DENGAN KEBUTUHAN MENCARI VARIASI SEBAGAI VARIABEL MODERASI (2014)PENGARUH KETIDAKPUASAN KONSUMEN DAN KARAK…Analisis Brand Switching dan Penentuan Strategi Pemasaran Produk Bubble Tea Menggunakan Metode Markov Chain dan Game Theory (2021)Analisis Brand Switching dan …KAJIAN LEGALITAS DAN MANAJEMEN MEREK PADA UMKM MUNAKU SULAM PITA SEMARANG (2018)KAJIAN LEGALITAS DAN MANAJEME…The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (a Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) (2015)The Impact of Variety Seeking…Variety Seeking Behavior: An Interdisciplinary Review (1982)Why we buy what we buy: A theory of consumption values (1991)Marketing management: analysis. planning. implementation and control (2000)Hukum hak atas kekayaan intelektual : perlindungan dan dimensi hukumnya di Indonesia (2003)Hak kekayaan intelektual dan budaya hukum (2005)Meyakinkan Validitas Data Melalui Triangulasi Pada Penelitian Kualitatif (2010)Customer lifetime value prediction by a Markov chain based data mining model: Application to an auto repair and maintenance company in Taiwan (2012)Research methods for business : a skill-building approach 6th ed. (2013)PENGARUH DESAIN KEMASAN, CITA RASA, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BUMI ANUGERAH (2016)
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  • 2018KAJIAN LEGALITAS DAN MANAJEMEN MEREK PADA UMKM MUNAKU SULAM PITA SEMARANG9 cited
  • 2021Analisis Brand Switching dan Penentuan Strategi Pemasaran Produk Bubble Tea Menggunakan Metode Markov Chain dan Game Theory6 cited
  • 2015The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (a Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya)6 cited

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