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Internal Marketing’s Role in Organizations: A Transaction Cost Perspective · Study

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ChapterInternal Marketing’s Role in Organizations: A Transaction Cost Perspective

LEYLAND F. PITT2014

Chapter2014

Internal Marketing’s Role in Organizations: A Transaction Cost Perspective

LEYLAND F. PITT · Susan K. Foreman

58 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Marketing and Advertising Strategies Employer Branding and e-HRM Employee Performance and Motivation

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References

1976Theory of the firm: Managerial behavior, agency costs and ownership structure 1937The Nature of the Firm 1996Production, Information Costs and Economic Organization 2000Marketing management: analysis. planning. implementation and control 1980Markets, Bureaucracies, and Clans 1974Advertising as Information 1992Do Norms Matter in Marketing Relationships?1988Corporate Finance and Corporate Governance

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2006Important factors to consider when using internal branding as a management strategy: A healthcare case study 2014Internal market orientation: An empirical research in hotel sector 2008Broadening even more the internal marketing concept 2005Key attributes of internal service recovery strategies as perceived by frontline food service employees 2016The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing 2012Developing our understanding of patronizing frontline employees

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1999Internal Marketing Role in Organizationsarticle · 48 shared references 1999A framework for research in internal marketing and the study of service quality: some propositionsarticle · 16 shared references 2006Transaction Cost Economics: An Assessment of Empirical Research in the Social Sciencespreprint · 11 shared references 2007Testing Organizational Economics Theories of Vertical Integrationchapter · 11 shared references 1994Relational bonds in industrial exchange: An experimental test of the transaction cost economic frameworkarticle · 9 shared references 2001Inter-firm co-ordination: international versus domestic buyer–seller relationshipsarticle · 9 shared references

Details

Year2014

Typechapter

Published2014-12-15

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations58

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-319-13147-4_45

openalex_workW1532371141

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2013Developing an integrative model of internal and external marketing

2015The influence of internal market orientation on external outcomes